Remove the Vimeo placeholder from Iframe

Are there any tricks to remove the placeholder/poster from an Iframe when embedding a video from Vimeo?

I have tried unwrapping the ".flideo" div to remove it's parent div, which is the ".cover" div which contains the placeholder image as a background image. I also tried to empty the "background-image" value, but that didn't work either.

Here is the generated source code:

<div class="video cover" data-thumb="http://ift.tt/1KRmE3R" style="background-image: url(http://ift.tt/1KRmE3R);">
<div class="flideo cloaked" style="-webkit-transform: scale(1.00023496240602); transform: scale(1.00023496240602);">
        <video x-webkit-airplay="allow" preload="metadata" src="http://ift.tt/1zR83Vk"></video> 
</div>
</div>